Markets for Good brings people together through pop‑up markets that celebrate shopping local, giving back through fundraising, and honoring diverse communities.
Founded by Heba Saleh and sponsored by Key of Life Ventures, this volunteer initiative invites business owners and families—including children—to experience the joy of giving back while supporting nonprofits that strengthen and connect our communities.
The video below introduces the initiative, which debuted with a holiday market fundraiser on December 13, 2025. You can watch a recap video of the event here.
🌟 Upcoming Event: Blooming Together -
April 25, 2026
We are excited to launch our spring pop‑up market, Blooming Together, as part of the 2026 Markets for Good series. This event hosted by Cowo & Creche celebrates renewal, family wellbeing, and community connection, all while raising funds for our nonprofit partner, Faith & Valor.
2026 Pop‑Up Market Dates
We are finalizing locations for our vibrant 2026 pop‑up markets. Below are the planned dates (subject to change):
• April 25: Blooming Together
• August 29
• October 24
• December 12
Our first-ever Markets for Good event, The Gratitude Exchange, held on Dec 13, 2025, was a festive holiday market and community fundraiser rooted in care, creativity, and collective impact. Hosted at the family‑friendly Cowo & Créche, local makers, families, and neighbors gathered to raise funds for transitional and affordable housing in Alexandria.
Highlights included holiday vendors, family photos, childcare options, gratitude talks, and a kids’ craft table where children made and sold their creations. Every purchase and shared moment helped support families working toward housing stability.
Vendor Sign Up for first
pop-up market in 2026
Application Due By:
March 25, 2026
We’re inviting local farmers, makers, artists, and mission‑driven businesses to join us for our first Markets for Good pop‑up of 2026:
🌸 Blooming Together — a spring market and fundraiser
Saturday, April 25, 2026 • 11 AM - 3 PM EST • Cowo & Créche
All funds raised from vendor fees, childcare tickets, and activity participation will be donated to Faith & Valor, a nonprofit based at Cowo & Créche that supports military families through life’s transitions.✨ How to Apply (Vendors)To participate, vendors must complete our official application form. We only accept applications through this form.
Deadline: March 25, 2026
Priority: Vendors whose offerings support families, wellbeing, and the spring season, due to limited space.
🚨 Vendor Safety Notice
Markets for Good never accepts applications or payments through Facebook, DMs, or third‑party individuals.
Vendor fees are collected only after acceptance and only through an official email from [email protected].
If anyone contacts you claiming to represent us, please verify before sending money.
💛 What to Expect (Vendors)• Vendor Fee: Collected after acceptance and donated directly to our nonprofit partner, Faith & Valor.
• Sales Proceeds: Vendors keep 100% of their sales. We warmly encourage (but do not require) a donation of 10% of sales to support the fundraising effort.
• Shared Values: All vendors will sign a simple agreement affirming care for the space, courtesy toward others, and a commitment to honesty and safety.Apply here by March 25.Vendors who also wish to sponsor are warmly invited to do so. Please complete the vendor application and select your sponsorship tier separately.
Sponsorship OpportunitiesSponsors help amplify the impact of the Blooming Together Spring Market. All sponsorship funds go directly to our nonprofit partner.• Community Sponsor ($150+)
Recognition on Eventbrite, social media, print materials, and event signage
• Impact Sponsor ($250+)
All benefits above, plus a 3‑minute speaking opportunity during the event to share your mission or messageYour sponsorship fuels real impact, and gives your brand meaningful visibility among families, makers, and mission-driven attendees.Sponsors who do not want to also be vendors do not need to complete the vendor application. Please contact us directly to confirm your support.